EDITORIAL STYLING - 5 Tips to Style Like a Superstar
Be Across the Brief– It’s your responsibility to be all over your client’s creative brief and to completely understand their vision and their audience. Always refer back to that brief when making decisions, and what it is the client’s objectives and expectations of the project are. Do your research and ask questions prior to shoot day.
Be Organised– Two words, Stylist Kit! Your Stylist Kit is what comes with the stylist to a shoot and includes items such as a garment steamer, bulldog clips, baby wipes, Hollywood tape etc. Basically, if the model, photographer or client needs anything, you can reach into a Mary Poppins style bag and deliver. Ensure you’ve got back up garments, correct footwear sizes and always load your car the night before!
Be Professional– Being punctual, polite and proactive is the professionalism required on a photoshoot. Everyone is working to a strict time frame and budget. All creatives need to work cohesively and give their absolute all. In regard to garment loans and returns, always ensure everything is in good conditional and returned on time with plenty of gratitude and credit on all final images.
Be Flexible– Do not be afraid to a) get your hands dirty and b) jump in where needed, whatever that may be. The more versatility and skills you demonstrate at a photoshoot, the more valuable you become for a client. Fellow creatives such as hair stylists and photographers will choose to work with stylists that aren’t one-dimensional.
Be Creative– You are a stylist because you are a natural creative. It’s your chance to be brave and showcase this creativity by taking chances and pushing fashion boundaries. A boring or carbon copy stylist will never be remembered. All within the brief of course.
