How to Master Corporate Gold Coast - Inside Gold Coast Article

Corporate dressing on the Gold Coast no longer requires the black structured power suit and briefcase in tow. In fact, the interpretation of an office power suit has been taken to new heights, throwing sexist dress codes and my misogynistic ideals out the door.

Trailblazing Gold Coasters are now dressing for themselves and their personality, rather than the bosses and companies they work for. And trust me when I say, this improves productivity! Why? Because research shows a clear correlation between clothing choice and enhanced performance levels, while also influencing how others perceive you.

Did you know that within 0.7 seconds individuals have already begun forming an opinion, based purely on visual cues? Clothing plays a significant role in shaping perceptions, influencing how others view our professionalism and competence. If you don’t show up as confident in your work attire, how can you expect clients/customers to put their business trust in you?

So how does one nail the corporate dress code and actually look stylish?

First and foremost, a solid understanding of the role you hold and the target audience you want to appeal to is a given. But on the Gold Coast, we aim for that perfect balance of professionalism, comfort, confidence and personality!

Invest in these quality corporate staples:

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