WHY IS FASHION SUCH A POWERFUL COMMUNICATION TOOL??
Ever wondered why fashion is such a powerful communication tool??
Scientists suggest that within one tenth of a second we have already begun forming an opinion on someone based on their physical appearance including clothing, hairstyle, and accessories.
Although these early assumptions,(reflective of visual statements), are often incorrect, they are still made everyday. And we all know that once we make up our mind on somebody it’s much more difficult to change that opinion.
So what nonverbal signals are you sending to others - to your audience, your potential customers?? Is it a true reflection of your personal brand and how your wish to be perceived??
Powerful
Edgy
Approachable
Spiritual
Luxury
Confident
The above are just a few examples of words individuals may use to describe how they hope to be portrayed.
Your logo, your website and your work may reflect it, but do YOU??
Colour psychology, fabrics, graphics, neck/hemlines etc all convey nonverbal clues into your personal brand.
Choose your outfit with the intention of it speaking to everyone you meet.. because that’s exactly what it does!
